eCommerce Specialist Full Time

Location: Skida HQ, Burlington, Vermont

The eCommerce Specialist owns day-to-day operations, site performance, and technical troubleshooting for skida.com and its digital marketplaces, executing on-site optimizations that deliver a seamless, brand-aligned customer experience. Partnering with Marketing, Sales, Operations, and vendors, the eCommerce Specialist will support the development and execution of Skida’s eCommerce strategy and campaigns to meet sales and growth goals.

Key Responsibilities:

Site Merchandising & Campaign Execution

• Execute day-to-day product presentation, site navigation, and on-site merchandising to support strong sell-through and conversion goals.
• Coordinate seasonal campaign updates on the homepage and landing pages in partnership with the Marketing and Brand teams.
• Build and launch products on Shopify, ensuring Collections, Product Display Pages (PDPs), digital assets, inventory details, and descriptions are accurate, complete, and SEO-optimized.
• Implement approved UX and merchandising updates following routine site audits and lead the selection and formatting of imagery to ensure a visually beautiful and compelling brand presentation.
• Monitor inventory availability on the storefront to ensure product listings stay aligned with live inventory levels.

Channel Support & Performance Tracking

• Track daily and weekly sales pacing, traffic, and conversion metrics, escalating performance anomalies and trends to team leads.
• Maintain product listings and storefronts across emerging social commerce and digital marketplaces (such as Shop App, TikTok Shop, and Amazon).
• Assist in maintaining catalog accuracy and troubleshooting feed integrations across all third-party channels.

Site Optimization & Reporting

• Generate regular performance reports using Shopify Analytics, GA4, Klaviyo, and Meta Ads to track KPIs like conversion rate, AOV, and bounce rate.
• Coordinate A/B testing setups and implement conversion rate optimization (CRO) changes using tools like Hotjar, RetentionX, and Shopify apps.
• Support tracking and pixel implementation to ensure accurate data flow and marketing attribution.

Collaboration & Operations

• Liaise with Customer Experience and Operations teams to quickly troubleshoot front-end site bugs, checkout errors, and post-purchase hurdles.
• Keep digital project management boards (Asana) updated with milestones, task progress, and launch asset statuses.
• Organize assets and briefs for agency partners to align paid media, SEO, and email campaigns with upcoming on-site promotions.
  

Qualifications:

• 2–4 years of experience in e-commerce operations, digital marketing, or site merchandising (consumer goods or apparel preferred).
• Solid, hands-on experience with Shopify (Plus preferred) and familiarity with GA4 and email/SMS platforms like Klaviyo.
• Familiarity with on-site optimization tactics and tools (e.g., Hotjar, RetentionX, or equivalent Shopify apps).
• Strong eye for detail with an understanding of basic UX/UI principles and e-commerce best practices.
• Excellent organizational skills with a proven ability to manage tight asset-delivery timelines and multiple product launches.
• A collaborative, problem-solving mindset with a desire to learn new digital tools and technologies.

This position is not remote and is based at Skida’s office in Burlington, Vermont.